Police Glasses & Sunglasses

What Makes Police Unique?

Police eyewear is renowned for its edgy, urban aesthetic and innovative designs that embody a sense of rebellious spirit and modern sophistication. The brand sets itself apart with its distinctive use of shapes, materials, and details, catering to those who seek to make a statement with their accessories. Known for its strong, bold frames and a penchant for dark colors and metallic finishes, Police eyewear reflects a lifestyle that is both daring and discerningly fashionable. The incorporation of cutting-edge technology and high-quality materials ensures that each pair of glasses offers not only style but also comfort and durability, making Police a go-to brand for individuals looking to blend contemporary fashion with practicality.

About the Brand

Founded in 1983 in Italy, Police began as a brand focusing on eyewear and quickly became synonymous with a unique blend of contemporary urban style and Italian craftsmanship. The brand gained international fame in the 1990s, thanks in part to its iconic blue lens sunglasses, which became a symbol of the Police attitude: bold, confident, and individualistic. Over the years, Police has expanded its offerings to include a wide range of fashion accessories, but its eyewear remains at the core of its identity, continuously evolving to reflect the latest trends while staying true to its roots of innovation and distinctive style. Celebrity endorsements and collaborations have further cemented Police’s status as a brand that appeals to those who lead, not follow.

Police Brand Appeal

Police eyewear appeals to a confident, style-conscious audience that values individuality and has a penchant for urban and contemporary designs. The brand attracts both men and women, predominantly in the younger to middle-aged demographic, who embrace a bold approach to fashion. Police customers are often drawn to the brand’s unique ability to merge fashion with function, offering eyewear that makes a statement while providing protection and comfort. They are individuals who see their accessories as an extension of their personality, choosing Police for its distinctive designs that set them apart from the crowd. This clientele values the combination of Italian quality with an edgy, modern aesthetic, making Police eyewear a reflection of their own pioneering spirit.